By Grace Bastidas | MainStreet.com
The job cuts keep coming. Whether it is small business owners, or Citigroup (Stock Quote: C), which just announced more than 50,000 anticipated layoffs, it seems few jobs are safe.
Are you are someone in your family looking for work? Good luck. The number of unemployed Americans soared to 10.1 million last month, according to the U.S. Department of Labor, so competition is stiff. Job seekers need to network as much as possible, and a career fair is a great start.
“It’s an opportunity to get out there and see who’s hiring,” says Norm Meshriy, a career counselor based in Walnut Creek, Calif.
Here’s how to put your best self forward:
BEFORE:
Organize the essentials. Proofread your resume and make sure it’s up-to-date, error-free, to-the-point and print out at least a dozen copies of it. Order business cards —“even if they just have your name and some simple information,” recommends Meshriy. And if you want extra credit, set up a Web site that showcases your professional image.
Research the companies in attendance. “The way to stand out to a recruiter or hiring manager is to know about the company,” says Meshriy. Find out about their structure, services, hiring practices, and needs.
Prepare a 30-second pitch. “You want to include who you are, where you are from, one interesting thing you have done, what you are looking for, and what you need from the person you are speaking to,” writes life coach Deborah Brown-Volkman in the book, Don’t Blow It! The Right Words for the Right Job.
Plan your outfit carefully. “You don’t want to look too dressed up—too in need,” says Meshriy. “But you don’t want to look too casual, so that they can’t picture you in a work setting.” Dress as if you were going in for an interview.
DURING:
Get there early. “I always recommend that they get there while people are setting up so that they can walk around and see where their target companies are, and so that they can set their priorities,” says Meshriy. “Usually, the most animated people are more interested in filling those positions,” he says.
Be clear about your objective. “What do you want to gain by attending? Do you want a new job? Do you want to meet a specific person? Do you want information or an informational interview? How many people do you want to meet? You cannot get what you want unless you know what you want,” writes Brown-Volkman.
If you’re nervous, take a deep breath and introduce yourself—this is where your 30-second “commercial” comes into play. “You want to be professional, direct, courteous, and conscious of the potential employer’s time,” says Lynn Berger, a career coach in New York City. Chances are there’ll be a line of job seekers behind you. “You don’t want to be the person that hogs all their time,” adds Berger. “You want to move around.”
Network effectively. Before you leave each booth or station, offer the recruiter a copy of your resume and ask for a business card on which you can jot down notes about your conversation. “Most importantly, ask for permission to follow-up,” says Berger. “Ninety-nine out of 100 people will say yes,” says Meshriy. “By asking at the fair, you put your foot in the door.”
AFTER:
Follow up. You can measure success by how many job leads you learned about, according Brown-Volkman. The trick is to follow-up by calling or emailing within a week. “Then, keep following up with that person until you get the desired interview or assistance you need.” Chances are you need them more than they need you so be patient, but persistent.
Lastly, send a thank you note to each person you spoke with. “I’m a bit old-fashioned, I like a card in the mail,” says Meshriy, who believes a hand-written letter goes a long way. It’s a simple step that can make a lasting impression.